The Board

Roy Warren – Chief Executive Officer

Roy G. Warren, one of the founders of Bravo! Brands in 1996 served as President and Director before being appointed CEO in 2000. When appointed CEO, Mr. Warren redirected the company’s attention and resources toward developing domestic branded single-serve flavored milk. Identifying milk as a beverage rather than a “food”, Mr. Warren lead the Bravo! Brands team to the pioneering of shelf stable milk in America. In August, 2005 he successfully completed a master distribution agreement with Coca-Cola Enterprises (CCE).

Upon that agreement, Bravo! launched the Nation’s first vendible, shelf stable, plastic bottles to retailers and schools throughout America. Utilizing his 15 year experience as principal, partner, and founder in several securities brokerage firms from 1982 through 1996, Mr. Warren funded the growth of Bravo! Brands by raising over $70 mm in private capital placements. Mr. Warren departed Bravo! in April of 2007 and founded Attitude Drink Company, Inc. shortly after. Mr. Warren is currently 52 years old, has three adult children, and lives with his wife of 30 years, Martha, in North Palm Beach, Florida.

Mike Edwards

Michael Edwards enjoyed a very successful career in retail banking, beginning his career as key account manager for an esteemed market research firm. Mr. Edwards eventually joined Bravo! in 2000, becoming the EVP of Sales and Marketing in 2003. In 2006, Mr. Edwards was appointed Bravo!’s Chief Revenue officer and was responsible for the introduction and penetration of the Slammers brand into all 432 CCE sales centers nationwide. Having a keen sense of branding, product development, and sales, Mr. Edwards handled all key accounts and distributors for Bravo!.

Having been directly responsible for all new product introductions and sales efforts through all chain customers, Mr. Edwards efforts drove sales to an increase of approximately 500% in three years. Only forty-six years old, Mr. Edwards is now proprietor of a service business in Stuart, Florida; he has four children and lives with his wife, Sherri, and twin boys in Stuart.

Jack Buckman

After college, Mr. Buckman tried several industries before he found his niche…the stock market. He went to work for Tucker Anthony & R. L. Day in New York in 1969 and worked his way to Managing Director before leaving in 1987 to join his good friend, John Reid, in an investment advisory firm as President. This firm eventually morphed into Buckman, Buckman & Reid, Inc., a full service broker dealer. At present, this firm employs over 40 financial professionals and manages client assets of over $750,000,000. Jack’s older sons, Tom and Chip, are his partners in the firm.

Jack joined the Board of Center for Vocational Rehabilitation(CVR) in 1994 and was a member for ten years. At present, Jack is President of the Board of Directors for Aslan Youth Ministries, a Monmouth County Christian based non-profit working with at-risk kids in Red Bank, Tinton Falls, Long Branch and Asbury Park. Jack and his wife Mary have been married for 41 years and currently reside in Littlefield, NJ.