Management
Roy Warren – Chief Executive Officer
Roy G. Warren was a founder of Bravo! Brands in 1996 and its President and Director. Appointed to CEO in 2000, he remained in that position until April 30, 2007. When appointed CEO, Mr. Warren redirected the company and focused the company’s attention and resources toward developing domestically branded, single serve flavored milk. Roy is credited with having the vision to identify milk as a beverage rather than a “food”, and was leader of the Bravo! Brands team who pioneered shelf stable milk in America. In August, 2005 he successfully completed a master distribution agreement with Coca-Cola Enterprises (CCE). Mr. Warren founded Attitude Drink Company, Inc, in May 2007. Roy is 53 years old, has three adult children and lives with his wife, Martha, in North Palm Beach, Florida.
Niki Fuller - Vice President, Brand Manager
Niki Fuller joined Attitude Drink Company, Inc. in October, 2007 as a member of the marketing team and currently holds the position of VP, Brand Manager. Her experience in brand management at Bravo! Brands Inc. and a clear understanding of the innovative beverage industry enables her to be a dedicated, confident supporter and catalyst of Attitude’s mission. Her belief in corporate innovation lies in an understanding that at the end of the day, the value and strength of each company lies in its people and brand power. She is also responsible for PR compliance and ‘day-to-day’ execution of each brand. Mrs. Fuller lives with her husband and two children in North Palm Beach, FL.
Bill Fowler - Vice President, Controller
Bill Fowler joined Attitude Drink Company, Inc. in November 2007 and currently holds the position of Vice President, Controller. Previously, he served as the Accounting Manager at Bravo! Brands and has worked in various accounting capacities in small and medium size businesses. Mr. Fowler has an MBA from the University of Utah, B.S. degree in Accounting from the University of Tennessee, and a B.S. degree in Finance from Florida Atlantic University. Additionally, he has over 20 years service as an officer in the US Air Force, with duties in operations and various headquarters staff positions including the Pentagon and NATO.
Tommy Kee – Chief Financial Officer
Tommy Kee rejoined Attitude Drink Company, Inc. in April, 2010 as Chief Financial Officer. He graduated with an MBA from the University of Memphis and a B.S. degree in accounting from the University of Tennessee. Before joining Attitude, he was Chief Accounting Officer and Chief Financial Officer for 4 years with Bravo! Brands, Inc. Previously, he served as VP Finance/CFO for Allied Interstate, Inc. in the West Palm Beach area. Earlier, he served as CFO and Treasurer for Hearx Ltd., a West Palm Beach, Florida public company. He also served 18 years as International Controller and Financial Director with the Holiday Inns, Inc. organization in Memphis and Orlando.
John L. (Jack) Shea – Executive Vice President, Sales
Jack Shea is Executive Vice President of Sales for the Attitude Drink Company. In this position, he is responsible for development of distributor networks and sales for Attitude products. Additionally, he is tasked with initiating and developing new business opportunities.
Previously, Mr. Shea served as Director of Business Development, Allied Brands for Bravo Brands. He was Vice President of Sales and Marketing for Tea Systems International (Liquid Tea Concentrate production and sales), Vice President Sales and Marketing, MVT Inc. (Motion Lenticular Point of Purchase material sales), and COO/General Manager, Halewood International / USA, Inc. (Beer, Wine and Spirits importing, sales and distribution.) Mr. Shea started in the beverage industry as a routes salesman for Joyce Beverages/New York which was the largest 7UP bottler in the US. He was General Manager when the company was sold in 1992.
Mr. Shea holds a Bachelor of Arts degree from Iona College in New Rochelle, NY.
He is active in various ministries in his church and the community.
Mr. Shea resides with his wife and two sons in Mamaroneck, NY.
Craig Peters – Executive Vice President, Operations and Production
After enjoying 20 years of quality assurance and manufacturing operations experience at Quaker Oats and Unilever/Slim Fast, Mr. Peters became the QA Director for Bravo! Brands Inc. in 2006. Mr. Peters is responsible for day to day operations and quality assurance with regard to production, planning and quality systems as well as office and warehouse operations at Attitude Drink Company, Inc.
